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MESOAJA 2020 rules

Mesoaja Gala presents awards to those who have demonstrated excellence in expos and the unconventional in conventions. The award winners are customer company representatives who have made bold decisions regarding their exhibition presence, adopted new solutions and had a positive impact on the development of exhibition media during the year 2019.

A nomination can regard a person, organisation, brand, team, deed, programme, event, experience, marketing campaign or event. A prerequisite is that the nomination in question (see the categories below) is based on an event or event marketing arranged or implemented in Finland in 2019.

Mesoaja categories 2020 are:

The Event of the Year
The Experience of the Year
The Exhibition Feat of the Year
The Exhibition Team of the Year
The Impression-Maker of the Year
The Marketing Professional of the Year
The Stand of the Year

The proposal is category-specific. The same applicant can make several proposals for the same category or for several categories if the contents of the proposals are clearly different and targeted at different events or deeds.

The members of the Association of Trade Fair and Event Organisers, in other words, professional fair and event organisers cannot stand as candidates but can nominate their partners and customers as Mesoaja candidates.

Applications will be accepted from 18 April 2019 to 12 January 2020. Candidate applications are submitted using an electronic form at the address www.mesoaja.fi.

The application must include at least one jpg or png photo with a minimum resolution of 300 dpi and minimum size 1000 x 760 px. The application period ends on 12 January 2020 at 12 midnight and applications submitted after that will not be considered by the jury in its evaluation.

The jury will meet in January 2020 and select three finalists in each category. The winners will be published in March in the Mesoaja Gala. The jury consists of experienced marketing, communication and event sector professionals. The jury operates fairly and transparently. If a jury member has a close relationship with a candidate, the jury member will be disqualified from service, if necessary.

The proposals are evaluated based on their comprehensive impact and/or effectivity. The jury pays special attention to the achievement of the goals and results specified in the application.

The finalists will be published in February 2020 at the address www.mesoaja.fi. The candidate will be informed personally if he or she has been selected for the finals.
The Mesoaja Gala 2020 will be held in Messukeskus in Helsinki on Tuesday, 3 March. We hope that all the candidates are present and bring their supporters with them to the event.

The Mesoajas winners 2020 in each category will be announced in the Gala. The winners of each category will receive a grant of EUR 3,000 awarded by the Finnish Fair Foundation.

The winners will get digital “We are a Mesoaja 2020 winner” banners for their own use and will be showcased in events and communications of Messukeskus Helsinki and other members of the Association of Trade Fair and Event Organisers in Finland. Each winner commits to perform on a short video produced by Messukeskus Helsinki. The videos will be used for communications and marketing of Messukeskus Helsinki and event marketing in general. The winners also have a possibility to use their video for their own purposes.